Beyond Apparel

OVERVIEW: Beyond is a lifestyle brand that designs streetwear-oriented products. Beyond’s slogan: Life Worth Living is reflected in their clothing. For every purchase, Beyond is committed to donating 2% of it’s profits to anti-trafficking organizations around the world so that others may experience a Life Worth Living.

WORK: This personal project was created from inspiration of the dedication that other outdoor apparel brands exemplify. I wanted to created a logo that represented the freedom of nature, but make it have a more streetwear vibe. Beyond expresses the belief that clothing can do something more than just purchasing clothing. The logo caters to a dignified look with a youthful feel.