BCBGeneration Ecommerence Email Design

OVERVIEW: Born in Paris and raised in L.A., BCBGENERATION was destined to draw inspiration from their colorful heritage and infuse it with the adventurous, trendsetting spirit of the West coast. They create empowering, dimensional collections that tell a story of love between the Gen Girl and her style.

WORK: BCBGeneration caters to the younger generations by allowing for funky and eclectic designs to be present in their emails.I collaborated with the Ecom department in designing some email campaigns. Every day, a new email was made to either highlight a sale or product for the season.