Looks Could Kill

Client: Habitual Denim
Website: habitual.com
Date: September 1, 2015
Services: Corporate Branding, Print

Habital Look Book

Habitual desires to empower women through their unique coated jeans. By combining both the comfort and stretch of jean with the look of faux leather, Habitual’s coated jeans are a one-of-a-kind look.

These lookbooks were distributed across all Habitual stores and serves as the guide to upcoming looks for the new season. The photos were all edited and re-touched before laid out and sent to the printer for production.

PAGES OF THE LOOKBOOK

SAMPLE OF PROMOTIONAL POSTERS

IN THIS PROJECT
Photoshop

Photoshop was used to edit and modify the pictures from the fashion shoot so that they are consistent and the same for the lookbook.

InDesign

InDesign was used to layout and create the lookbook itself.

Printer

Communication with printer company to ensure that specifications for the lookbook were properly printed.