Looks Could Kill Client: Habitual Denim Website: habitual.com Date: September 1, 2015 Services: Corporate Branding, Print Habital Look Book — Habitual desires to empower women through their unique coated jeans. By combining both the comfort and stretch of jean with the look of faux leather, Habitual’s coated jeans are a one-of-a-kind look. These lookbooks were distributed across all Habitual stores and serves as the guide to upcoming looks for the new season. The photos were all edited and re-touched before laid out and sent to the printer for production. PAGES OF THE LOOKBOOK SAMPLE OF PROMOTIONAL POSTERS IN THIS PROJECT Photoshop Photoshop was used to edit and modify the pictures from the fashion shoot so that they are consistent and the same for the lookbook. InDesign InDesign was used to layout and create the lookbook itself. Printer Communication with printer company to ensure that specifications for the lookbook were properly printed.