Beach Life

Client: BCBGENERATION
Date: May 31, 2016
Services: Visual Display

BCBGENERATION SPRING 2016 WINDOWS

“Sunkissed skin and ocean hair”

The GEN Spring 2016 Collection focused on creating the reminiscent beach look. Flowy designs and cropped dresses were some of the focuses. The window theme focused on nodding to the ad campaign shot exclusively near the beaches of California.

Along with the huge cut-out clings of girls applied to the window (and one seagull), banners and plexi-plastic pieces were incorporated to give dimension and depth to the entire window.

EXTERIOR OF STOREFRONT

DETAILED SHOT OF FIRST WINDOW

VIDEO OF THE AD CAMPAIGN — COURTESY OF BCBGENERATION

IN THIS PROJECT
Photoshop

Images of the powder were cleaned up and manipulated to fit the window dimensions. Ad Campaign photos were edited and cut out to appropriate banner or cling sizes. Seagull and driftwood were cut out and edited to fit each window dimension.

InDesign

InDesign was used to mock up many of the stores windows as each was custom-fit for BCBGENERATION.

Printer

Communication with printer company to ensure highest quality was printed and all were sent appropriately to stores.