BCBGENERATION SPRING 2016 WINDOWS
“Sunkissed skin and ocean hair”
The GEN Spring 2016 Collection focused on creating the reminiscent beach look. Flowy designs and cropped dresses were some of the focuses. The window theme focused on nodding to the ad campaign shot exclusively near the beaches of California.
Along with the huge cut-out clings of girls applied to the window (and one seagull), banners and plexi-plastic pieces were incorporated to give dimension and depth to the entire window.