Free Fall(ing)

Client: BCBGENERATION
Date: September 30, 2016
Services: Visual Display

BCBGENERATION FALL 2016 WINDOWS

“Fresh prints, decorative details and bold colors”

The GEN Fall 2016 Collection focused on creating a new fall favorite style. Classic designs and colors were kept, but mixed in with some new patterns and colors. The window theme focused on an explosive eye-catcher of color. Bright pinks spray across the windows to resemble the colored powder thrown at the holi festivals.

Along with the clings applied to the window, banners were also hung at different depths within the window to create a sense of dimension. Some of the banners were created using the season’s ad campaign images and others were used from the look book shots and cut out.

EXTERIOR OF STOREFRONT

DETAILED SHOT OF FIRST WINDOW

SAMPLE OF THE FALL AD CAMPAIGN

IN THIS PROJECT
Photoshop

Images of the powder were cleaned up and manipulated to fit the window dimensions. Ad Campaign photos were edited and compiled together with the powder effect.

InDesign

InDesign was used to mock up many of the stores windows as each was custom-fit for BCBGENERATION.

Printer

Communication with printer company to ensure highest quality was printed and all were sent appropriately to stores.