The Great Escape

Client: BCBG MAX AZRIA
Date: June 30, 2016
Services: Visual Display

BCBG MAX AZRIA SUMMER 2016 WINDOWS

“Sunsets and Santorini”

The Summer 2016 Season is full of fun new bohemians looks, tie dye patterns and flowing pants. To accompany the clothes, the inspirational Santorini city culture were incorporated into BCBG’s distinct background triangle column system to accent the theme and clothes.

The triangle column system allowed for 3 different images to be revolved for each month of the summer season. Each face of the triangle created one image which could be revolved to the next face to create the second image and so forth. This allowed not only for a unique appearance, but created an efficient and cost-effective way of keeping BCBG’s storefronts looking fresh and elegant.

The column system was also accompanied by a full window cling. A abstract, concentric circle pattern was employed to form direction of client’s eye and to bring a elevated look to the windows.

EXTERIOR OF STOREFRONT

DETAILED SHOT OF FIRST WINDOW

DETAILED SHOT OF SECOND WINDOW

DETAIL SHOT OF THE WINDOW CLING

SAMPLE OF THE SUMMER RUNWAY LINE

IN THIS PROJECT
Photoshop

Images for the window cling and columns were cleaned up and edited. Cling was initially edited and cleaned up.

Illustrator

Cling was vectored in order to scale for production of different window sizes.

Printer

Communication with printer company to ensure highest quality was printed and all were sent appropriately to stores.