The Inside Know-How

Client: BCBG MAX AZRIA
Date: August 31, 2015
Services: Corporate Branding, Print

BCBG MAX AZRIA PRODUCT KNOWLEDGE BOOK

These monthly books were distributed across all BCBG Retail and Partner Shop stores and serves as the store associates’ guide to upcoming delivery for the brand. The book highlights information about the inspiration for the new season as well as any new fabrications and techniques used, all of which would better equip them to effectively sell the product to their customers.

The books require a through process of inter-department communications and quality check rounds to ensure that the store associates receive the latest and most up-to-date information on the new season’s clothing line. Detailed information on each product is included such as price, material of garment and fit. All of this is to ensure that store associates are prepped and ready to answer any questions the client may have.

FRONT COVER

A DETAILED SHOT OF A PAGE

A DETAILED SHOT OF A PAGE

A DETAILED SHOT OF A PAGE

IN THIS PROJECT
InDesign

The entire book was laid out and organized through InDesign.

Photoshop

Many images were required to be cleaned up so that they may be clearly seen in the book.

Printer

Quality checks were made to ensure all pages were printed at the highest quality and that the books were in order to be sent to each store.