BCBG MAX AZRIA & GENERATION TRADE SHOWS
Throughout the year, BCBG and GEN participate in various trade shows to present their product to potential buyers and to showcase the newest season line of clothing.
Most of the time, trade shows are restricted by the area and borders that make up the corporate space. So it becomes a challenge to really channel the brand within that space. For the spaces, BCBGMAXARIA focused on making sure that every available space was branded to perfection. The outer walls were covered with the season’s latest ad campaign images and the inner walls were themed accordingly to the new season.