Trading On Up Client: BCBG MAX AZRIA Website: bcbgmaxazria.com Date: March 15, 2016 Services: Visual Display BCBG MAX AZRIA & GENERATION TRADE SHOWS — Throughout the year, BCBG and GEN participate in various trade shows to present their product to potential buyers and to showcase the newest season line of clothing. Most of the time, trade shows are restricted by the area and borders that make up the corporate space. So it becomes a challenge to really channel the brand within that space. For the spaces, BCBGMAXARIA focused on making sure that every available space was branded to perfection. The outer walls were covered with the season’s latest ad campaign images and the inner walls were themed accordingly to the new season. DETAILED SHOT OF THE FIRST ROOM DETAILED SHOT OF THE SECOND ROOM SHOT OF THE OUTER WALLS SECOND SHOT OF THE OUTER WALLS SHOT OF THE INNER WALLS & INTERIOR SECOND SHOT OF THE INNER WALLS & INTERIOR MOCKUP OF THE TRADE BOOTH DETAILED SHOT OF THE FIRST ROOM DETAILED SHOT OF THE SECOND ROOM SHOT OF THE OUTER WALLS MOCKUP OF THE TRADE BOOTH IN THIS PROJECT Photoshop Photoshop was used to color correct photos, crop and adjust images. InDesign InDesign was used to layout and create mockups. Adjustment of final images as well as final export into PDF. Printer Communication with printer company to ensure highest quality was printed and all large scale images were not blurry and fit the exact measurements of the tradeshow booth.