Trading On Up

Client: BCBG MAX AZRIA
Date: March 15, 2016
Services: Visual Display

BCBG MAX AZRIA & GENERATION TRADE SHOWS

Throughout the year, BCBG and GEN participate in various trade shows to present their product to potential buyers and to showcase the newest season line of clothing.

Most of the time, trade shows are restricted by the area and borders that make up the corporate space. So it becomes a challenge to really channel the brand within that space. For the spaces, BCBGMAXARIA focused on making sure that every available space was branded to perfection. The outer walls were covered with the season’s latest ad campaign images and the inner walls were themed accordingly to the new season.

DETAILED SHOT OF THE FIRST ROOM

DETAILED SHOT OF THE SECOND ROOM

SHOT OF THE OUTER WALLS

SECOND SHOT OF THE OUTER WALLS

SHOT OF THE INNER WALLS & INTERIOR

SECOND SHOT OF THE INNER WALLS & INTERIOR

MOCKUP OF THE TRADE BOOTH

DETAILED SHOT OF THE FIRST ROOM

DETAILED SHOT OF THE SECOND ROOM

SHOT OF THE OUTER WALLS

MOCKUP OF THE TRADE BOOTH

IN THIS PROJECT
Photoshop

Photoshop was used to color correct photos, crop and adjust images.

InDesign

InDesign was used to layout and create mockups. Adjustment of final images as well as final export into PDF.

Printer

Communication with printer company to ensure highest quality was printed and all large scale images were not blurry and fit the exact measurements of the tradeshow booth.